One of the more common mistakes people make with online marketing is having unrealistic expectations of making a lot of money as soon as they start their online business.
Some people get the misconceived idea that all they have to do is jump online, throw a couple of ad banners around, sit back and wait for the money to start pouring in.
The reality is it takes time and consistent daily action to build your online marketing business and get your website recognized by the search engines for page ranking.
Getting your website ranked takes enormous amounts of time and effort. There are tools to help facilitate the process but for those of you who are on a tight budget I suggest writing articles and blog posts.
Use social networking sites to your advantage to help with your online marketing. But don’t use these sites to try to sell. There’s already enough of that going on as you may have noticed.
Social networking sites are for just that, networking…not selling. You do your selling from your website or blog.
Facebook, twitter, youtube, etc. is where people are given the opportunity to get to know you and what you’re all about.
It’s perfectly okay to use paid Facebook advertising, just don’t spam your wall with your opportunity. Fact is nobody cares about your opportunity. They want to know about you.
Video marketing is another free tool you can use to help build your online marketing business. It’s a very powerful form of free advertising that will drive lots of traffic to your website or blog.
Your website is the focal point or hub of your business with back-links to it through articles you’ve written and shared with the article directories.
The more websites that are linked to your hub the more visible you will be and therefore be recognized by the search engines.
Another mistake people make is trying to sell their product once they have captured someone’s attention.
Think of your business as a virtual store online where people will go to shop. Your job is to get people to your store front and then enter.
Do not do as some marketers do and spam everyone with your online marketing opportunity and end everything with a sales pitch.
Instead, use attraction marketing principles and lead your list of subscribers with value.
If your store is set up properly there will be need to sell as this tactic will only chase the prospective buyer away from you. Everybody loves to shop but no one likes being sold to.
Lack of focus will stop your online marketing business in its tracks before ever getting off the ground.
Take small definitive action steps each day that is going to build your business and put you into profit.
There are so many ways to make money online with different ways to market it is very easy to get into a state of overwhelm.
Streamline your daily method of operation and filter out everything that is not directly going to grow your business and put dollars into your bank account.
I recommend choosing one marketing tactic and concentrating all your effort on that one tactic until you have mastered it.
The idea here is to build a solid foundation for your business. You can drive traffic all day long but if you haven’t put your online marketing business together properly you’re pretty much wasting your time.
If you’re on a budget and don’t have money for paid advertising you may consider starting a blog and submitting articles to article directories with back links to your blog.
This will greatly increase your ranking with the search engines, thus bringing more traffic and prospective clients to your website where they can learn more about you.
You want to develop a relationship with your followers by maybe offering them free training tutorial and good business advice that they can implement into their own business.
Establish yourself as a leader, someone people will want to follow and look to for guidance. Build trust and engage your audience through your blog and email auto responders.
Getting impatient because of not seeing results right away has caused many people to throw in the towel and forget about continuing as an online marketer.
It may seem like too much to take on but will be well worth the effort when you finally do make a break-through and make your first dollar online.
There is no known time exactly when you will see the results of your hard work and the only way to fail is to stop pursuing your dream.
Online marketing is very competitive but disregard the competition and focus on your own business.
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